Many projects begin with a logo Design, getting this right is an important first step in developing your brand and establishing the most effective marketing tools for your business. It’s also a good starting place from which to evaluate the core qualities and objectives of your business, these can then be communicated effectively throughout your marketing materials.
For larger organisations, where third parties are likely to be producing design-based materials, I put together brand or corporate guidelines to ensure that all visual communications are produced to a consistent template.
For many reasons some clients wish to update and refresh their logo, retaining the essential character of an existing design, this approach can be surprisingly effective.
