5 Point Plus

A newcomer to the child car seat industry, 5 Point Plus produce a retrofit harness for child car seats, improving safety by preventing children from wriggling their arms and shoulders free. This multi award winning product is now sold in the UK by Halfords, John Lewis and Mothercare, and is widely available worldwide.

The 5 Point Plus founder came to me with just a pre-production sample. He told me he wanted to exhibit it at the world’s biggest baby and toddler show in Cologne in two weeks’ time, to demonstrate his product to leading manufacturers and high street retailers. To be taken seriously he needed an exhibition stand, packaging and brochures that would stand out and demonstrate his products’ unique features and benefits, ensuring that both retail buyers and consumers understand the revolutionary concept. (He got to Cologne, and so did I, as I agreed to go with him and help out on the stand!).